The New Era of Celebrity Merch

When Allie Arciprete joined me on Zoom from her New York City apartment, she quickly confessed she’s been wearing the same shirt for almost a month. The black-and-white Harley Davidson tank was from the Charli XCX and Depop collab, and yes, she was wearing it that day too. ‘I’m not going to lie,’ she said, pulling open her jacket to reveal the tank. ‘I’ve had it for three weeks, and I’ve probably worn it every week since then.’ This was ‘crazy for me,’ she explained. ‘I am a huge no-outfit-repeating person because I have so many clothes to wear.

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Brooke Lamantia